By Kings Xi Punjab,
New Delhi [India], February 17: Kickstarting the IPL season, Kings XI Punjab at this time broadcasts the disclosing of a brand new model id i.e., Punjab Kings and emblem which communicates the spirit of Punjab. The new model title enhances the connection, that the staff has constructed over time with its fan base world wide and helps it to face out amongst the competitors.
The new model id is extra modern and advanced, extends to intensify the staff‘s Punjabi provenance. Through the renewed id, the spirit of Punjab is coming to mild, infusing vigour and vibrancy whereas sustaining the lengthy legacy by way of the motif, lion. The model title and monogram, lion within the staff‘s emblem stand for exuberance. It is symbolic of the dynamic and distinctive fringe of the staff, by way of its sharp varieties. While the color stands for vibrancy, the roaring lion monogram has been simplified to an iconic rendition which inserts right into a confined area whereas giving all the weather a really fashionable really feel.
Commenting on the event the promoters philosophy of Punjab Kings mentioned, “We are much more than a team, but a family which has come together and built a connection with our fans through our relentless hard work. The new brand logo and name are an extension to our undying spirit of fighting against all odds and celebrating the true spirit of Punjab.”
Speaking on the brand new model id Satish Menon, CEO, Punjab Kings mentioned, “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our oneness as we stand in the unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from the rest of the teams.”
Apart from the brand change, the branding parts, communication, and messaging have been given a extra simplified and inclusive look.
One of the eight inaugural franchises of the Indian Premier League, Punjab Kings (beforehand Kings XI Punjab) is owned by a consortium of outstanding business figures Ness Wadia, Mohit Burman, Preity G Zinta, and Karan Paul. Based in Chandigarh, Punjab Kings thrives on their combating spirit, coupled with the wholeheartedness and optimistic outlook that represents Punjab. Punjab Kings has all the time adopted their motto – Live Punjabi, Play Punjabi and drawn consideration with their never-say-die angle, entertaining cricket, and dedication to sportsmanship. The model‘s infectious character has constructed a powerful affinity with followers as a staff that strives to supply a worldwide platform for native and upcoming expertise.
This story is offered by NewsVoir.